CloudPal: an AI adoption platform for German businesses

CloudPal wanted to help German businesses use AI in their daily work. It is a Berlin team, the product had to meet GDPR from the start, and buyers in this market are careful by default. I won the project against another shortlisted designer and led it end to end: discovery, product, brand direction and the marketing site.

German businesses kept hearing about AI in general terms, but nobody showed them where it would fit into their working week. The product had to show this clearly, in a market that is slower than most in Europe to trust software with its data, and for staff who would never become prompt engineers.

• A buyer who has heard the AI pitch and wants to see the workflow
• GDPR as a requirement from day one
• Voice as the main input, because staff did not want to type
• Staff who use it daily and will not read documentation

I designed the product first and based the brand and the landing page on it, so the site shows the real interface. In the app, the voice input and the structured result sit side by side. People review the result instead of retyping it, and the final document only needs a confirmation.

• Voice input with the structured output next to it, and a person still in charge
• Compliance handled as a confirmation step
• Brand direction based on the product itself
• One design system, so the marketing site is easy to keep up to date

Everything shipped, and the client was happy throughout the project. In her written feedback below, she says the final product exceeded her expectations and that I understood what she wanted from the start.

CloudPal has since changed direction as a business, so the page at cloudpal.ai today is not the one I designed. The screens here show the work as I delivered it.

• Won the selection with delivered design work
• From discovery to the marketing site, as the only designer
• Finished with a written reference from the client