Optimaizer: bulk campaign building for media teams

Optimaizer builds ad campaigns in bulk. Teams can launch many more campaigns than the native platform tools handle well, and a full day of setup becomes a short task. Agencies and brands such as Unilever, L'Oréal, IKEA and Dentsu use it.

Native campaign managers are built for one campaign at a time. An agency setting up forty campaigns spends a whole day clicking through the same levels, and each repetition is a chance to enter a wrong budget or targeting rule. The founders knew this workflow very well, so the main risk was building a tool that only experts could use.

• Campaign, ad set and creative repeated dozens of times per launch
• Native tools that become slow and error-prone at volume
• Expert users who want speed, and newer users who need guardrails
• Mistakes that cost ad budget

I worked with the founders and their paid-media specialists to map a full launch, then combined the platform levels into one build flow, with templates for the repetitive parts. The interface is dense on purpose, because its users run campaigns all day and need speed more than guidance.

• One build flow across campaign, ad set and creative
• Templates for the parts that repeat on every launch
• A review step before anything goes live and starts spending
• A dense layout made for people who use it every day

A launch that used to take a full working day now takes one templated pass, and the review step catches mistakes before they cost money.

• A full campaign set built in one pass
• A review step between the builder and live campaigns
• An interface shaped with the media buyers who use it daily